Fill the schedule without the insurance referral.
Marketing and business coaching for clinics that get paid at the front desk. Built on seven years of running ads for PT and chiropractic clinics, and a monthly read of every clinic ad in 18 metros.
Start with the question you came with
Every page answers its question in the first sentence, then shows the numbers behind it.
Should I drop insurance?
The decision, the math and the timeline for PT owners.
What does a new patient cost?
Cost per new patient by channel, with sources.
Facebook ads for PT clinics
What runs, what it costs, what the longest-running ads share.
PT business coaches, compared
Every major program with its public price.
What are missed calls costing you?
Put a number on the phone that rings after 5pm.
The State of Clinic Advertising 2026
312 clinics, 1,046 live ads, 18 metros.
The data nobody else in this market publishes
On October 1, 2026 we pulled every live Meta ad from PT, chiropractic and functional clinics in 18 metros. Here is what the market looks like from the outside.
clinics advertising across 18 metros
the most common first-visit price, on 34 different clinics’ ads
the longest-running clinic ad we found, still live in South Florida
Learn
Where new patients actually come from
Check the numbers
Benchmarks, calculators and definitions
Compare
Coaching and software, priced side by side
What clients say
“You’ve helped tremendously get us to like this point right here, so super helpful. Whenever people ask about ads, I always toss them your way.”Joey Seyforth, online cash-based PT, after 15 months of weekly ad calls
What the numbers did
Rehab Lab, Dr. Sam Wagner’s two cash-based clinics in Wisconsin, went from about $85K invoiced in a partial first month to a $217K month in November 2025, with more staff on the schedule too. One campaign returned $30K on about $2,400 of spend. Six months later they had a bad May, caught it, and fixed it. Read the whole story, bad month included.
Who runs this
Clinic MarketingOS is run by Jake Campos out of St. Petersburg, Florida. Jake has spent more than a decade in paid media and community building, and the last seven years running ads for chiropractors, physical therapists and performance coaches. Before any of that he filled his own cash-pay schedule, coaching athletes, with no referral pipeline at all.
The coaching is done-with-you: one thing at a time, built in your accounts, so it is still yours when we are done. See how The Show works.